Major Presentation #2

In my presentation I will be talking about how Hillcrest, a popular University of Iowa dining hall, could increase satisfaction by making a few changes. One of these changes could include providing take home boxes for students to take and increasing hours of availability. The reason in which these changes should be implemented is because it would make life more convenient and cheap. Given the fact that several of the people attending the university have different class hours and schedules, having food available all the time and in your dorms (from the to-go box) would be a great thing to have. Along with this it would also be a good idea if downtown restaurants had flex meals. Since a lot of classes are near the downtown area it would not only benefit the consumer due to its convenience, but make these local restaurants gain more revenue.

MW#2 Rough Draft

                         Major Writing Assignment #2                  Brad Rhum

 

Abstract

Chipotle and Pancheros are two Mexican fast serve restaurants located within a few hounded feet within each other on the University of Iowa campus. So why is it then that each restaurant attract different kinds of people? A survey was conducted to further explore the underlying factors that in turn cause the average college student at the University of Iowa to choose between Pancheros and Chipotle. Shockingly this survey polled by 20 suburban students (in the states of Illinois and Iowa) in the Hillcrest Residence halls, and through an online survey, showed that where each individual grew up will directly affect what restaurant they choose, and why they chose it. As a result of these findings, marketers can use this information to increase their products to better fit their target market.

Introduction

Until currently, it is a widely considered fact that most of your taste buds and food preferences are based off of biological and pre-determined factors that are beyond your control. The idea that your taste buds are primary a biological factor is an idea endorsed by many professional marketers worldwide. Take a quote directly taken from a spokeswomen for the guardian for example. According to most findings, food preferences are pre-determined and are in turn heavily based on your genetic upbringing. The idea that your taste buds are heavily influenced by your genetic upbringing is not just an opinion shared by a few un-intelligent individuals, but it is a common theory endorsed by many almost universally. Take a quote written by The Guardian for example.   "Most of our food loves and hates are learned. Foetuses and breastfed babies can taste what their mothers eat, and have been shown to develop early affinities to certain flavours in their mothers' diets. And when we start eating solids, our concept of acceptable foods evolves quickly. Over time, the way we perceive certain flavours is programmed according to how we usually consume them.”(Guardian, 2015). Imposingly though, a research poll conducted by a student at the University of Iowa proves otherwise. In a recent research project conducted by a fellow student at the University of Iowa, it is suggested that the community in which a consumer lives in, is in fact a deciding factor in how they will perceive and taste different kinds of food, rather than it just being pre-determined before birth. Aside from this information just purely helping local Chipotle and Pancheros marketers, this universal concept of local restaurants influencing taste in products will help franchises worldwide.

Methods

Participants

20 suburban college students were polled from classes and residence halls at the University of Iowa.

Procedures

Student respondents were broken down into two specific sections: Students from suburban Iowa and suburban Illinois. After the students were broken down into two specific categories they were asked specific questions based off the restaurant in which they picked. In addition to just being asked where each respective individual grew up, the survey asked if they enjoyed their food mixed, and what food they preferred between Guacamole and Queso.

Observations

The research suggested the following: If you lived in a suburban town in Illinois, you were 100% likely to pick Chipotle over Pancheros. If you grew up in a suburban town of Iowa you were 90% more likely to pick Pancheros over chipotle. In addition to this, within suburban towns of Iowa students were 100% more likely to enjoy their food mixed, whereas in Illinois only 10% of students liked the idea. Lastly 70% of students from the suburbs of Iowa noted that Queso was better tasting than Guacamole, whereas in the suburbs of Illinois 90% of students said Guacamole tasted better than Queso.

Results

As evident by all the tables it is suggested that not only will the typical suburban kid from Iowa will prefer Pancheros over Chipotle, but everything in which that store entails as well (Queso, mixed food). Moreover the same pattern holds true from the suburban kids from Illinois as well

 

Discussion

The breakdown of these categories were not just random but in fact they were very statistical. The reason in which Iowa and Illinois received their own “state” sections was due to the fact that Iowa and Illinois were statistically proven to produce more University of Iowa students than any other states in America. Contrastingly though, they both differed in the amount of Chipotle and Pancheros locations they have statewide. In the state of Illinois, there are 78 Chipotle locations and 4 Pancheros locations. Ironically even though bordering states, Iowa’s state locations showed to be very different. In the state of Iowa there were only 2 Chipotle locations, with 22 Pancheros locations. Even though it might be imagined by many that Chipotle and Pancheros locations would be evenly dispersed throughout the state, they were rather dispersed evenly throughout their rural and suburban areas. In Illinois, most Chipotle restaurants tended to be located in suburban areas, whereas in the state of Iowa, most Pancheros locations were located in suburban areas. The findings ignored the responses of applicants how were from rural areas of Iowa and Illinois because Chipotle and Pancheros locations were evenly dispersed throughout their areas. After the results of all of these questions were answered, they were carefully computed and organized into a graph.

References

Fleming, A. (2013, September 3). The Geography of tastes: How food preferences are formed. Retrieved November 5, 2015.

 

 

Appendix

1)     Where do you live? – A) Suburban Iowa B) Suburban Illinois C) Other

2)     If you live in suburban Iowa do you prefer Queso over Guacamole? If you live in suburban Illinois do you prefer Guacamole over Queso

3)     Do you enjoy your food mixed

graphs

Introduction and Methods: Mw#2

Being an avid chipotle lover and supporter since I tried my first burrito in 2005, I have always had a special place in my heart for their brand. Being a college student at the university of Iowa though, people don't always see eye to eye with me. Even though their is a chipotle and a Pancheros on campus, many people chose to go to Pancheros Instead.

In order to solve the mystery of what makes the typical Iowa student chose between Pancheros and chipotle, I created a survey to see what factors or opinions of each consumer caused them to pick between the two

Participants: 50 students, both male and female, participated in this survey. All of which are college students.

Data: A survey was created using surveymonkey.com that included 7 questions that asked very specific questions

Procedure: The link was posted to the blog and I also asked all of my hall mates to fill out a survey as well.

Survey Questions:

1.      Chipotle or Pancheros

2.    Where did you grow up

3.      What is your favorite item here

4.      Do you enjoy your food mixed

5.      Are you a big eater

6.      Do you value healthy food

7.      Guac or Queso

Data Analysis: I analyzed the responses, and made charts to support my findings.

Link to Survey

https://www.surveymonkey.com/r/J27Y6Q3

Revised Poll: One new question

Poll Question: What causes the average student at the university of Iowa to pick between Pancheros or Chipotle.

If you picked Pancheros
1) How consistent do you visit this restaurant
2) Where did you grow up
3) Do you enjoy Queso
4) How many times have you visited chipotle
5)Do you have any memorable recollections of fun times at this restaurant
6) Do you enjoy your food mixed
7) Are you interested in a healthy life-style
8) Are you loyal to this company
9) Are you a big eater
10) Why is Pancheros better than Chipotle
11) Is Pancheros "Inviting"

If you picked Chipotle
1) How consistent do you visit this restaurant
2) Where did you grow up
3) Do you enjoy Guacamole
4) How often have you visited Pancheros
5)Do you have any memorable recollections of fun times at this restaurant
6) Do you care that your food is not mixed
7) Are you interested in a healthy life-style
8) Are you loyal to this company
9) Are you a big eater
10) Why is Chipotle better than Pancheros
11) Is Chipotle "Inviting"

Major Writing Assignment #2

Idea 1: To examine how effective students are at studying for their exams. I will poll questions from my classes and residence hall. The questions I will ask will be: 1) How many total hours did you study.  2) what notes/ study tools did you use 3) how many hours of sleep did you get before the exam 4) on a 1-100 scale, how well do you pay attention in school (and out of school, includes homework). 5) on a 1-100 scale how easy was the homework and lecture notes to digest. 6) on a scale of 1-100 how often did you ask questions/go to office hours if the material was hard. By conducting this experiment I will be able to see student patterns, and find out how that correlated to their success.

Idea 2: Poll asking how much time students devote towards physical activity in a normal school week, and why that is. An outlier in this poll will be student athletes, I will put them in a different graph. I will be polling students in the residence halls and my classes. ( Option A) 0-1 Hours Option B) 1-5 Hours Option C) 5-10 Hours Option D) 10-15 Hours. Option E) 15-20 Hours. Option F) 20 Plus Hours. Questions I will ask will be the following: 1) What stops you from working out 2) What motivates you to work out 3) How do you schedule your workouts 4) What are your eating habits. 5) What kind of physical activity do you participate in. The purpose of this poll is to gain an understanding as to what influences students choices to maintain a healthy lifestyle, while in school.

IMRaD

Throughout my years of grade school and all throughout high school, I usually have written persuasive papers. When I write persuasively I usually group my writing into  categories. I usually start out with a hook to grab the audiences attention and to get them engaged. Then I use a  thesis to introduce the information at hand. Typically following this, I usually  proceed to write an intro, three body paragraphs, and a conclusion.

On the other hand  an IMRaD includes, an introduction, methods, results, and discussion. In this writing the introduction summarizes the problem of interest and how it will be solved. In this report it is crucial to include all of your findings and what you have done to conduct this research. This is why it is very important to include what has changed, what could be changed, and graphs and tables.

Even though different, both of these writing styles can be very effective. Even though this new style of writing may be overwhelming at first glance, I think I will be prone to use this style of writing in the near future because of its interesting, yet effective format.

Presentation

       
Five Guys
Advertising is all around us. Whether its the Aquafina label on a water bottle, an apple icon on your computer, or a Iowa sticker on your car, brands enforced through advertisements are everywhere, and are impossible to avoid. Shockingly it is estimated that we can see up to as many as 5,000 brands per day, which is one add per 11.52 seconds! In short the more brands we are prone to see, the more likely we are to buy that product. This is why it is no surprise that Google makes 95% of its revenue just from online adds. Advertising is one the fastest growing markets in modern America. In fact it is a 70 Billion dollar business. Similarly though, in order for an advertisement to be highly successful, it needs to be attached to a brand that provides a positive experience or meaning to the consumer. Take Old Spice commercials for example. In Old Spice's commercials the use of the iconic man with his soothing jingle creates a long lasting effect on the consumer. This effect will in turn reside in the viewer's  brain for an extended period of time, that is of course until it is time to go shopping again. This is when you know an add is successful. This is why a successful add is not defined by the immediate effect it has on its consumer, but it is ultimately the long lasting effect and positive experience it has on viewer.  The power of advertising is not just a new concept  though, in fact its importance was realized roughly 2,000 years ago by the Greek philosopher, Aristotle. Aristotle classified this information into three categories. Ethos ( ethical appeal or credibility ), Pathos ( emotional appeal), and Logos ( logical appeal or statistics )

            I chose to analyze a hamburger joint called Five Guys. I'm choosing this restaurant because of their high quality food, friendly atmosphere, and their unique taste. I also was swayed towards picking this restaurant because of the positive, long lasting experiences I have gained from visiting this restaurant weekly as a child. Aside from being a high quality restaurant, they are a high quality advertisers as well. The prime reasons in which sets Five Guys a part from other local hamburger joints, is the way in which they advertise emotion and logic to convince their consumer to buy their hamburger. Five Guys are able to advertise these emotions by using children as their prime outlet of emotion and by using expertise reviews. In this sense, Five Guys doesn't only become an emotional choice but the smart choice as well.

 In this paper I will be analyzing online and store adds as well as promotional awards five guys gives out to its customers to not only show how Five Guys is a superior hamburger joint, but to demonstrate how its use of Aristotle's emotional appeals of Pathos and Logos, contributes to making  more sales and popularity. 

An influential add that in fact convinced me to analyze this particular company was an add I found online saying "There's over 250,000 ways to build a hamburger at Five Guys, how will you build yours". I thought this was not only effective in grabbing the audiences attention using logic to convince the consumer to buy the product, due to the fact that there is so much variety in customizing your burger. Besides just the obvious reason of varying condiments, having this many options leads the audience to believe that they are creating their own burger. In addition to the clever slogan, a picture of a big juicy burger was placed right next to the font, making the product more tempting. Even after Five Guys used a clever picture and good wording to convince the consumer of the product, they continued to use color scheme and font sizes to encourage the sale of the burger as well. The color scheme contributed to the effectiveness of the add because it all flowed together. In the center of the add they faded different kinds of options you could use to customize your burger, while in the bottom they used bright contrasting colors of red and white to illustrate important information, and their brand name. Font size even played a role in this too. In the bottom section of the add "250,000 ways to build your hamburger" was configured in medium sized font, while the brand name "Five Guys" or the more important piece of information to take away from the add was in a more colorful, bigger font. In addition to just flowing together, the use of good contrasting colors and different sized fonts based on importance, was able to grab the views attention and in the process create a more successful add that the viewer will remember.

 I will also be  analyzing "Five Guys" promotional project awarding exceptional athletes in their community. In this promotional award by Five Guys, an exceptional athlete each Monday is selected based on extraordinary leadership and/or courage. This takes place  round and is chosen by coaches around the globe via vote. When a winner is chosen, a Five Guys manager flies down to the recipients school and is presented a metal and newspaper column section in their honor. Not only does this create excitement for the community but it encourages young athletes to become better leaders. In addition to this award creating better leaders for the future, it enforces that Five Guys has good morals and great ties to the community. This not only makes Five Guys a more likeable restaurant chain, but it increases brand awareness along the way. Take the Five Guys article of the week, on Even Suggs for example. In a Five Guys athlete of the week article done on Even Suggs, Even managed to rush for 226 yards on two carries, having on an extraordinary game. But in fact the comments on the article was even more recognizable. The article racked up thousands of comments on not only what a good game this young man had, but of how great a company Five Guys is. This is a win-win situation, because this press is not only free, but it benefits the athlete while benefiting the company "Five Guys" exceptionally as well.

       In addition to just looking at promotional projects and online adds, I will be looking at personalized in-store reviews by food critics. Having positive reviews by food critics not only increases the hype for the hamburger, but the food critics expertise also makes the food seem more legit. The reason in which the food becomes automatically more reputable when endorsed by a food critic, is because of the level of knowledge they have in the food industry. Take Zagat's In-store review for example. "Five Guys is the Best bang for your buck" - Zagat, 2008. This comment from one of the most reputable, well known online food critic website in the world, not only expresses that Five guy's sells quality patties but that they are a great bargain as well. The idea that Five Guys gives you " a bang for your buck" is also prevalent in the interior design as well.  In fact, in everyone of their stores they have a sign that says all condiments are free, in big red bolded letters. Originally enough they even place boxes upon boxes of peanuts in the middle of the store that customers can taken for free at their leisure. But if that still does not convince the customers that this place is a legit hamburger heaven spot, located directly adjacent to sign is a in-store review by southern living magazine saying, "This is a hand formed patty with a fabulous bun". This combination of great reviews, with exceptional brand recognition gained from their promotional project "Five Guys athlete of the week" and through great online adds, Five guys proves that they should be at the front line for exquisite hamburgers in America.

 Through promotions, and online and in store adds, Five Guys was able to use the concepts Ethos and Pathos to not only boost popularity and sales, but positively alter its values and atmosphere as well. This reinforces that fact that even though Aristotle's emotional appeals were thought of over 2,000 years ago, they are still considered the best forms of consumer persuasion to this day. Shockingly it is estimated that we can see up to as many as 5,000 brands per day (one per every 11.52 seconds) but it is the rare important ones that will be remembered, and from analyzing this company I can confidently say that this is one company that will be just that.

 

 

Speech Outline #2

                                                  
Five Guys


Greeting/Hook (long, more than outline) - Adverising is all around us. Whether its the aquafani label on a waterbottle, an apple icon on your computer, or a Iowa sticker on your car, brands enforced through advertisments are everyhwere, and are impossible to avoid. Shockingly it is estimated that we can see up to as many as 5,000 brands per day, which is one add per 11.52 seconds! In short the more brands we are proned to see, the more likely we are to buy that product. This is why it is no suprise that Google makes 95% of its revunue just from online adds. Advertising is one the fastest growing markets in modern America. In fact it is a 70 Billion dollar business. Simularily though, in order for an advertisment to be highly succesfull, it needs to be attatched to a brand that provides a postive experience or meaning to the consumer. Take Old Spice commericals for example. In Old Spice's commercials the use of the iconic man with his soothing jingle creates a long lasting effect on the consumer. This effect will in turn reside in the viewer's  brain for an extended period of time, that is of course untill it is time to go shopping again. This is when you know an add is succesfull. This is why a succesfull add is not defined by the immediate effect it has on its consumer, but it is ultimately the long lasting effect and postivie experience it has on viewer.  The power of advertising is not just a new concept  though, in fact its importance was realized roughly 2,000 yeras ago by the Greek philopsopher, Aristotle. Aristotle classified this information into three catogories. Ethos ( ethical appeal or credibility ), Pathos ( emotional appeal), and Logos ( logical appeal or statistics )


Thesis (extended, more than outline)
I chose to analyze a hamburger joint called Five Guys. I'm choosing this restaurant because of their high quality food, friendly atmosphere, and their unique taste. I also was swayed towards picking this restaurant because of the positive, long lasting experiences I have gained from visiting this restaurant weekly as a child. Aside from being a high quality resteraunt, they are a high quality advertisers as well. One of the reasons in which sets Five Guys a part from other local hamburger joints, is the way in which they used Aristotle's concepts of Logos and Ethos. Through Aristotle's concepts of Logos and Ethos in their stores and through online adds, they were able to convince their audience though credbility and statistics to buy their product.



Overview
In this paper I will be analyzing online and store adds to not only show how Five Guys is a superior hamburger joint, but to demonstrate how its use of Aristotle's emotional appeals of Ethos and Logos, contributes to more sales.


Transition
Before I started my analyisis though, I traveld back to my home town in Lincolnshire, Illinois. It was here that I tried my first hamburger, and in fact my first "Five Guys Hamburger" as well. I wanted to re-live my first bites of consumption of this scrumtpious patty before I got to work.


Main Idea #1
An influential add that in fact convinced me to analyze this particular company was an add I found online saying "There's over 250,000 ways to build a hamburger at Five Guys, how will you build yours. I thought this was not only effective in grabbing the audiences attention, but it was effective in using "Logos" to convince the consumer to buy the product, due to the fact that there is so much variety in customizing your burger.



Main Idea #2
I will also be  analyzing "Five Guys" reviews by athletes located inside their restaurant. Their athlete's reviews aren't only just a great visual display, but they represent an emotional appeal called Ethos as well. Even though Ethos typically means "opinion from a credible source" being a "celeberty" and having that status influences the mass media quite substantially. Having a spokesmen thats an athelte not only leads to sales, but it increases populairty. This boost is due to role model figure athletes play. Role model endorsement leads to increased sales and popularity becuase when people see their favorite athlete chowing down on a hamburger, they self-conciously think that eating that same hamburger will make them become more alike.










Main Idea #3
The personalized reviews by food critics appeals to logos and ethos. Food critic reviews appeal to ethos and logos because not only do food critic have a professional opinion (ethos), but they have statistical polls to prove their recommendation (logos). The use of  logos, or professional approval through statistical polls, not only reinforces the fact that "Five Guys" is a high quality restaurant, but it also intrigues the consumer to buy the product because of the food critic's expert knowledge in the food industry.


Conclussion
Through  online and instore adds, Five Guys was able to use the cocnepts Ethos and Logos to not only boost popularity and sales, but positvley alter its values and atmosphere as well. This reinforces that fact that even though Aristotle's emotional appeals were thought of over 2,000 years ago, they are still considerd the best forms of consumer persuasion to this day. Shockingly it is estimated that we can see up to as many as 5,000 brands per day (one per every 11.52 seconds) but it is the rare important ones that will be rememberd, and from analyizing this company I can confidenetly say that this is one company that will be just that.

Speech Outline

I chose to analyze a hamburger joint called Five Guys. I'm choosing this restaurant because of their high quality food, friendly atmosphere, and their unique taste. I also was swayed towards picking this restaurant because of the positive, long lasting experiences I have gained from visiting this restaurant weekly as a child. 

An influential add that in fact convinced me to analyze this particular company was an add I found online saying "There's over 250,000 ways to build a hamburger at Five Guys, how will you build yours. I thought this was not only effective in grabbing the audiences attention, but it was effective in using "Logos" to convince the consumer to buy the product, due to the fact that there is so much variety in customizing your burger.

I will also be  analyzing "Five Guys" reviews by athletes and food critics, located inside their restaurant. Their athlete and food critic reviews aren't only a great visual display, but they represent two different kinds of emotional appeals. The personalized food reviews by professional athletes and celebrities appeal to ethos, while the food critics reviews appeal to logos and ethos. This is because they not only have a professional's approval (ethos), but they have statistical polls to prove their recommendation.

The use of  logos, or professional approval through statistical polls, not only reinforces the fact that "Five Guys" is a high quality restaurant, but it also intrigues the consumer to buy the product because of the food critic's expert knowledge in the food industry. In addition, the use of Ethos or celebrity approval entices the consumer to buy the product in hopes that if they consume their role model's (celebrities) favorite hamburger, they in fact to will become just like them.

Advertisement

For my assignment I chose to analyze a hamburger joint called Five Guys. I'm choosing this restaurant because of their high quality food, friendly atmosphere, and their unique taste. I will be analyzing their reviews by athletes and food critics, located inside their restaurant. Their athlete and food critic reviews aren't only a great visual display, but they represent two different kinds of emotional appeals. The personalized food reviews by professional athletes and celebrities appeal to ethos, while the food critics reviews appeal to logs and ethos, because they not only have a professional's approval (ethos), but they have statistical polls to prove their recommendation. The use of  logos, or professional approval through statistical polls, not only reinforces the fact that "Five Guys" is a high quality restaurant, but it also intrigues the consumer to buy the product because of the food critic's expert knowledge in the food industry. In addition, the use of Ethos or celebrity approval entices the consumer to buy the product in hopes that if they consume their role model's (celebrities) favorite hamburger, they in fact to will become just like them.

Speech

A good speech needs to do the following:

*Good attention grabber
*Refutes the opposition effectively
*Engages audience
*Good visual aid
*Good "flow"
*Confidence
*Good pace
*Good language
*Avoid a lot of filler words
*Good preparation/ organization

Conefernces/ Peer Review

Even though I thought the conferences and peer reviews were useful, I feel like they could be greatly improved. The conferences could have been improved by increasing the time slots, and by having more detailed explanations for improvement. By doing so, we could ask more questions and have a better understanding on how to improve our paper. I think the peer review could have been more successful and ultimately more worth while, if we were given more time and less questions. Trying to give your peers feedback on a major writing assignment is hard enough, so when you are given a lot of questions to take into consideration it becomes very overwhelming. Also taking into consideration that you need to re-read the paper twice, and repeat these directions for a second person it becomes almost impossible to give good feedback, based on the time limits we are given

Rhetoric paper

Writing, just like any other skill you are trying to master, takes a certain level of not only
preciseness, but practice as well. In addition to just continuing to craft your profession,
writing, likewise sports, also requires you to evolve as well. Take NBA legend, Michael
Jordan for example. Throughout the 1989-1990 season, Michael Jordan, often referred
to as MJ, was the posterchild of the NBA and was taking the NBA to new heights of
popularity. Being recognized as the best player in the game, and being praised as the
most clutch player of his time, Michael Jordan, seemingly was determined to lead his
team, the Chicago Bulls, to their first ever NBA championship. But the opposing team's
coach, Chuck Daly, of the Detroit Pistons, had a different agenda. Through hours of
dissecting game tape, and through countless days of sleepless nights,Chuck Daly,
would come up with one of the most controversial gameplans in NBA history,called the
"Jordan Rules". This game plan revolved on not only exposing Michael Jordan's
weakness, but by terrorizing him physically as well. Since Michael Jordan was not by
any standards the strongest player in the game, the physical strain endured on his
body, took a toll on him, and ended the Chicago Bulls season, as they lost game seven
to the Detroit Pistons in the Eastern Conference Finals. Frustrated and motivated,
Jordan reminisced on what went wrong, and went to work. In the off-season Jordan
worked rigorously on strength conditioning, and his three point jumper, eventually
gaining 5 pounds of pure muscle, and increasing his three point percentage by a
substantial amount. Michael Jordan had evolved, because the game was evolving
around him. In the following year, he saw his hard work pay off, as he not only went on
to win the MVP of the league, but lead the Chicago Bulls past the Pistons in four games,
and eventually swepped the Lakers in four games as well, helping the Chicago Bulls win
their first NBA Finals!

Being as interested in sports as I am with my major, I wanted to see how professionals
in my major evolved in times of adversity, just like Michael Jordan did. I called up Stuart
Rhum, a Business Technology major. Even though Stuart Rhum, is in fact a technology
major, he specifically refers to himself as a program manager and is the vice president
in his field at Chase Bank. Hearing the words "Technology major" I assumed he would
have little to no experience on how to write and dissect papers, but shockingly to my
surprise, I found out otherwise. Mr. Rhum, now a successful writer, confessed to me
though that writing had not always been his strong suite. He told me that all throughout
college he had been a poor writer, only managing to average about C work, that is until
he got his first job at Whitman corporation. In only the first week at Whitman corporation
he was asked to write a fully in depth analysis, with only a few days organize and
conjugate his thoughts. Being the poor writer he was, it soon became apparent that his
writing was not up to par with the corporation's expectations, and he was moved to a
different assignment, with lower importance. Agitated and depressed, Stuart began to
work with a essay designing tool, called Technology Specification, to improve his skills
as a writer. Technology Specification is a rigorous and tedious process, in which
requires you to write out and explain every piece of information, and why it will be used,
before you can even begin to work on crafting your paper. Even though this process
was tiring and often annoying, it improved his writing immensely, and within a couple of
months he got promoted to a higher branch in the company. Similarly so even the highly
successful and articulate, Mr. Chengxin, author of the article, What makes Chinese
Business, Chinese, also moderately uses the same strategy of using specific
explanation to convey his point as well. "This analysis of the transnationalization and
fragmentation of contemporary Chinese business helps better understand and respond
to the complex challenge posed by the economic dynamism in China" (Chengxin,1).
Integrating specific detail not only helps the audience gain insight to what are trying to
get at, but is a great organizational tool as well.

Even though Stuart Rhum, has become successful in multiple components of writing, he
is always still steadily evolving his writing to mesh better with the audience his is trying
to address. Take writing formally and informally for example. When Stuart writes
informally, instructing his co-workers on how to write the layouts for the presentation he
is going to present to the executives of his field, he often likes to approach them in a
more persuasive, explanatory matter, usually by starting out with a question. In fact
even Paul Popovici, an assistant professor at Christian University of Romania, uses the
same tactics, when he is trying to convince his audience on what has to be done to
better the community. " Is there a link between trade and medicine"(Popovici,1). This in
turn addresses his co-workers and how and why they should be doing their work. His
plan of addressing them is a strategic one as well. When he addresses his co-workers,
he often starts with a powerpoint, laying out all the facts and challenges before
beginning to explain the task at hand. After he does this he often starts with an
executive summary, and explains in pinpoint detail, how and why he wants specific
tasks done. On the other hand, when Stuart approaches his bosses with the same
presentation he laid out for his co-workers, he goes about the details very differently.
Since he has gained the understanding that his bosses have limited time and have
different needs than his peers, he often organizes his presentation into three categories.
What is the plan (in little detail), how will it better our company, and ends with the
executive summary. Likewise, Mrs. Brinina, Author of the article Female Educational
Leadership In Primary Education In Greece, uses the same tactics when presenting her
thoughts and groundbreaking new ideas to her audience, which mostly consists of
scholars. "This study furthermore suggests that women aspiring to leadership roles in
such challenging environments, need opportunities" (Brinia, 13). Just as stressed by Mr.
Rhum, Brinia does a great job of knowing her audience, delivering accordingly, and
providing a short but sweet, confident conclusion.

"There are no secrets to success. It is the result of preparation, hard work, and learning
from failure"(Colin Powell). Knowing this dynamic, the only way for you guys to become
successful at this profession or any profession in life, is to not only consume these vital
structures of writing, but to also embody the hard work that comes your way!

Brinia, V. (2011). Female Educational Leadership in Primary Education in Greece: A
Theoretical Framework Based on Experiences of Female School Leaders. International
Studies In Educational Administration (Commonwealth Council For Educational
Administration & Management (CCEAM)), 39(3), 37-58.

CHENGXIN, P. (2009). What is Chinese about Chinese Businesses? Locating the 'rise
of China' in global production networks. Journal Of Contemporary China, Z8(58), 7-25.
doi: 10.1080/10670560802431404

POPOVICI, P., & CHIROBAN, O. (2013). THE TRADE WITH MEDICINE. Juridical Current,
16(1), 93-101.

Citations

Book
Numeroff, A.J. (2002). If you give a mouse a cookie. Buffalo, New York: Harper and Row, 1985. Print

Article Online Scholarly Journal
Smith, David. "Business Ethics Quarterly." Cambridge University, Volume 5/ issue001/ January 1995, pp1-3. 23 January 2015.


Personal Interview
Rhum, Stuart. Personal Interview. 7 September 2015.


Entire Website
The New York Times. The New York Times Company, 2015. Web. 7 September 2015.

Web Magazine Article
Sobel, Jonathon. "Scandal upends Toshiba." New York Times, New York Times. 22 July 2015.    Web. 7 September 2015

Sources

The first two sources I'll be using will be informative. These pieces are straight from experts in the business field and will be used as informative sources in the beginning of my paper to give my audience a somewhat unbiased view of my whole presentation. After I've let my audience soak up all the information and come up with their own opinion, I will use a more persuasive piece to some up the whole speech. This piece in particular will be from a professor, who in fact already has set values, which will in turn make this resource a more bias one. Combining the use of informative and persuasive work will allow my audience to shape their own opinion while also allowing me the influence my audience (high school students) in a beneficial way!

Rhetoric Analysis

In my paper I will mainly focus on inserting mythos (joke or story) to reach my audience. Knowing that my audience are high school students with short attention spans, I will need to keep them engaged. Also knowing the fact that my audience is highly interested in my subjects profession, I will use the genre of logos (facts) to inform them of what my subject does and why they do it. In addition to this I will use certain types of media that involve pathos (emotion), because I know higschoolers, unlike adults, are more easily prone to be convinced by the media, especially if the ideas presented in the media intertwine with experiences they have gone through as well!

First post

During my senior year when I had to write an excerpt about how steroids and illegal drugs used in major league sports today should be banned, I had to take multiple things into consideration. Even though I had to take a quantitative amount of things into consideration, I especially focused on my audience and how that would effect the genre, stance, purpose, and portrayal of the media in my paper. I had to recognize that my peers, most of which whom were high school athletes would have prior objections and beliefs towards certain arguments I would've had prepared my speech toward a different age group. Knowing my audience, I also crafted my speech to learn towards being more humorous and sarcastic rather than being serious. I designed my speech this way because I wanted to keep my target audience's attention, rather than boring them with quotes and facts. Even though I thought I did a great job at the time, looking at this article I noticed that I had room to improve. One mistake in my speech that I gained insight to after reading this article was realizing that I should've used different examples of social media, that would connect to my audience more, rather then trying to force my high school audience to try and relate to icons that were more then twice their age!