Speech Outline

I chose to analyze a hamburger joint called Five Guys. I'm choosing this restaurant because of their high quality food, friendly atmosphere, and their unique taste. I also was swayed towards picking this restaurant because of the positive, long lasting experiences I have gained from visiting this restaurant weekly as a child. 

An influential add that in fact convinced me to analyze this particular company was an add I found online saying "There's over 250,000 ways to build a hamburger at Five Guys, how will you build yours. I thought this was not only effective in grabbing the audiences attention, but it was effective in using "Logos" to convince the consumer to buy the product, due to the fact that there is so much variety in customizing your burger.

I will also be  analyzing "Five Guys" reviews by athletes and food critics, located inside their restaurant. Their athlete and food critic reviews aren't only a great visual display, but they represent two different kinds of emotional appeals. The personalized food reviews by professional athletes and celebrities appeal to ethos, while the food critics reviews appeal to logos and ethos. This is because they not only have a professional's approval (ethos), but they have statistical polls to prove their recommendation.

The use of  logos, or professional approval through statistical polls, not only reinforces the fact that "Five Guys" is a high quality restaurant, but it also intrigues the consumer to buy the product because of the food critic's expert knowledge in the food industry. In addition, the use of Ethos or celebrity approval entices the consumer to buy the product in hopes that if they consume their role model's (celebrities) favorite hamburger, they in fact to will become just like them.