Writing, just like any other skill you are trying to
master, takes a certain level of not only
preciseness, but practice as well. In addition to just continuing to craft your
profession,
writing, likewise sports, also requires you to evolve as well. Take NBA legend,
Michael
Jordan for example. Throughout the 1989-1990 season, Michael Jordan, often
referred
to as MJ, was the posterchild of the NBA and was taking the NBA to new heights
of
popularity. Being recognized as the best player in the game, and being praised
as the
most clutch player of his time, Michael Jordan, seemingly was determined to
lead his
team, the Chicago Bulls, to their first ever NBA championship. But the opposing
team's
coach, Chuck Daly, of the Detroit Pistons, had a different agenda. Through
hours of
dissecting game tape, and through countless days of sleepless nights,Chuck
Daly,
would come up with one of the most controversial gameplans in NBA
history,called the
"Jordan Rules". This game plan revolved on not only exposing Michael
Jordan's
weakness, but by terrorizing him physically as well. Since Michael Jordan was
not by
any standards the strongest player in the game, the physical strain endured on
his
body, took a toll on him, and ended the Chicago Bulls season, as they lost game
seven
to the Detroit Pistons in the Eastern Conference Finals. Frustrated and
motivated,
Jordan reminisced on what went wrong, and went to work. In the off-season
Jordan
worked rigorously on strength conditioning, and his three point jumper,
eventually
gaining 5 pounds of pure muscle, and increasing his three point percentage by a
substantial amount. Michael Jordan had evolved, because the game was evolving
around him. In the following year, he saw his hard work pay off, as he not only
went on
to win the MVP of the league, but lead the Chicago Bulls past the Pistons in
four games,
and eventually swepped the Lakers in four games as well, helping the Chicago
Bulls win
their first NBA Finals!
Being as interested in sports as I am with my major, I
wanted to see how professionals
in my major evolved in times of adversity, just like Michael Jordan did. I
called up Stuart
Rhum, a Business Technology major. Even though Stuart Rhum, is in fact a
technology
major, he specifically refers to himself as a program manager and is the vice
president
in his field at Chase Bank. Hearing the words "Technology major" I
assumed he would
have little to no experience on how to write and dissect papers, but shockingly
to my
surprise, I found out otherwise. Mr. Rhum, now a successful writer, confessed
to me
though that writing had not always been his strong suite. He told me that all
throughout
college he had been a poor writer, only managing to average about C work, that
is until
he got his first job at Whitman corporation. In only the first week at Whitman
corporation
he was asked to write a fully in depth analysis, with only a few days organize
and
conjugate his thoughts. Being the poor writer he was, it soon became apparent
that his
writing was not up to par with the corporation's expectations, and he was moved
to a
different assignment, with lower importance. Agitated and depressed, Stuart
began to
work with a essay designing tool, called Technology Specification, to improve
his skills
as a writer. Technology Specification is a rigorous and tedious process, in
which
requires you to write out and explain every piece of information, and why it
will be used,
before you can even begin to work on crafting your paper. Even though this
process
was tiring and often annoying, it improved his writing immensely, and within a
couple of
months he got promoted to a higher branch in the company. Similarly so even the
highly
successful and articulate, Mr. Chengxin, author of the article, What makes
Chinese
Business, Chinese, also moderately uses the same strategy of using specific
explanation to convey his point as well. "This analysis of the
transnationalization and
fragmentation of contemporary Chinese business helps better understand and
respond
to the complex challenge posed by the economic dynamism in China"
(Chengxin,1).
Integrating specific detail not only helps the audience gain insight to what
are trying to
get at, but is a great organizational tool as well.
Even though Stuart Rhum, has become successful in
multiple components of writing, he
is always still steadily evolving his writing to mesh better with the audience
his is trying
to address. Take writing formally and informally for example. When Stuart
writes
informally, instructing his co-workers on how to write the layouts for the
presentation he
is going to present to the executives of his field, he often likes to approach
them in a
more persuasive, explanatory matter, usually by starting out with a question.
In fact
even Paul Popovici, an assistant professor at Christian University of Romania,
uses the
same tactics, when he is trying to convince his audience on what has to be done
to
better the community. " Is there a link between trade and
medicine"(Popovici,1). This in
turn addresses his co-workers and how and why they should be doing their work.
His
plan of addressing them is a strategic one as well. When he addresses his
co-workers,
he often starts with a powerpoint, laying out all the facts and challenges
before
beginning to explain the task at hand. After he does this he often starts with
an
executive summary, and explains in pinpoint detail, how and why he wants
specific
tasks done. On the other hand, when Stuart approaches his bosses with the same
presentation he laid out for his co-workers, he goes about the details very
differently.
Since he has gained the understanding that his bosses have limited time and
have
different needs than his peers, he often organizes his presentation into three
categories.
What is the plan (in little detail), how will it better our company, and ends
with the
executive summary. Likewise, Mrs. Brinina, Author of the article Female
Educational
Leadership In Primary Education In Greece, uses the same tactics when
presenting her
thoughts and groundbreaking new ideas to her audience, which mostly consists of
scholars. "This study furthermore suggests that women aspiring to
leadership roles in
such challenging environments, need opportunities" (Brinia, 13). Just as
stressed by Mr.
Rhum, Brinia does a great job of knowing her audience, delivering accordingly,
and
providing a short but sweet, confident conclusion.
"There are no secrets to success. It is the
result of preparation, hard work, and learning
from failure"(Colin Powell). Knowing this dynamic, the only way for you
guys to become
successful at this profession or any profession in life, is to not only consume
these vital
structures of writing, but to also embody the hard work that comes your way!
Brinia, V. (2011). Female Educational Leadership in
Primary Education in Greece: A
Theoretical Framework Based on Experiences of Female
School Leaders. International
Studies In Educational Administration (Commonwealth Council For Educational
Administration & Management (CCEAM)), 39(3), 37-58.
CHENGXIN, P. (2009). What is Chinese about Chinese
Businesses? Locating the 'rise
of China' in global production networks. Journal Of Contemporary China, Z8(58), 7-25.
doi: 10.1080/10670560802431404
POPOVICI,
P., & CHIROBAN, O. (2013). THE TRADE WITH MEDICINE.
Juridical Current,
16(1),
93-101.
An influential add that in fact convinced me to analyze this particular company was an add I found online saying "There's over 250,000 ways to build a hamburger at Five Guys, how will you build yours. I thought this was not only effective in grabbing the audiences attention, but it was effective in using "Logos" to convince the consumer to buy the product, due to the fact that there is so much variety in customizing your burger.